Aligning and empowering affiliates to prepare for launch and drive rapid uptake during the first 12 months after launch
- Market Archetype Analysis: Developing in-depth archetypes of affiliate markets: based upon the existing market, stakeholder and competitor dynamics and an assessment of how the scenario is likely to change before and after launch
- Reimbursement Process and Patient Flow Assessment: Mapping the buying process and patient flow in the local affiliate, providing insight into the role of key stakeholders and the addressable patient population
- Value Proposition Adaptation: Identifying opportunities to customise the global value proposition to best fit the dynamics and needs of the affiliate market, assessing which product and service attributes will resonate most with the key stakeholders
- Message Adaptation and Testing: Customising global messages to ensure they resonate with the key stakeholders within the buying process of the local affiliate
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