Assessing the potential of an asset to address unmet medical and market needs
- Scientific and Clinical Due Diligence: Identifying and assessing an asset’s suitability to address unmet clinical need in a valuable way
- Reimbursement Process and Patient Flow Assessment: Mapping the buying process and patient flow, providing insight into the role of key stakeholders and the addressable patient population
- Target Product Profile Options Design and Testing: Designing a differentiated TPP, testing its alignment with what the various stakeholders want and evaluating potential positioning options
- Forecasting: Assessing the potential market share and NPV for each of the TPP options against within current and most probable future market scenarios
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