Developing a ‘best-in-class’ launch platform ensuring access, uptake and share of voice are maximised during the first 12 months after launch
- Commercial Strategy Benchmarking: Profiling the commercial structures and strategies of leading competitor brands, identifying areas of best practice and opportunities for differentiation
- Compelling Message Development and Testing: Developing and testing an emotive messaging platform underpinned by evidence, that strengthens the value story
- Sales Force Training: Training the sales force, reps, KAMs and MSLs on competitors’ value propositions and how to differentiate and handle stakeholder objections
- Uptake Forecasting: Dynamic, evidence-based ‘pressure-testing’ of existing uptake forecasts based on the proposed launch strategy
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