Do you have responsibility for an early stage asset with significant potential?
Even realising a net return on the investment made to bring a new product to market is an achievement these days. While there is no golden ticket to guaranteed success, there are principles that increase the odds. We want to share them with you.
- Is the path to market (indication & end points) for your product the ‘best’ one?
- Will your product deliver all the attributes & claims on the TPP?
- Is your product in alignment with your IB?
If the answer to any of these questions is ‘maybe’ or ‘not sure’ or ‘no’… you are not alone (many Brand Directors don’t know what an IB is). This is common across Pharma and is one of the main reasons why only 1 in 4 products that launch ever repay their costs (re-read that last sentence!). But it doesn’t have to be that way.
Do you want to unleash the hidden potential of your brand?
It’s never too late improve the performance of a brand. Every brand has untapped potential. No matter how great a marketing team is, the fact that they are a team can mean that opportunity is sometimes missed.
- Is your brand performing to the full potential seen earlier in its development?
- Do you want to see if there are ways to improve its trajectory?
Are you prepared to accept challenge with the aim of strengthening of your strategy ?
If you are already doing all that can be done and are not open to strong constructive challenge you will never improve your performance. Challenge will make your propositions stronger.
Register for the Kasocio 20 Minute Challenge Now!
Fill in the following form to receive your Free infographic. Do let us know if you would like to arrange a 20 minute phone call to discuss your business challenge with us . For that small investment of your time with no other commitment or obligation; we’ll show you why our clients work with us again and again!