Although almost universally acknowledged that a comprehensive market access strategy is a prerequisite for successful product development, launch planning and brand success, the key stakeholder groups remain poorly understood.
Only by understanding the true needs and the drivers of behaviour & choice of all the stakeholders involved in the adoption, positioning, funding and marketing of your product, and how to engage them, can you develop a Market Access strategy that genuinely improves your probabilities of commercial success in any of the affiliate markets.
As with many other clients, we can help you launch the right product with the right value proposition and evidence packages, so that during rollout we achieve the preferred position on payer formularies at desired pricing and reimbursement levels.
Find out how we can help. Book a 15-minute call with us here!