Many would agree that a significant amount of commissioned market research is a waste of money, as it often delivers little insight of strategic value. There are many reasons why this may be the case. One of the most important is the poor direction that is given to new market research projects.
It is often far easier to commission new market research than it is to locate and interrogate existing research, to look for answers to new questions that a company wants to address.
Kasocio provides objective and systematic assessments of existing market research to help clients make more informed decisions about what insight they already have, what additional research may be required and how best to conduct it. We also help uncover any hidden emotional and behavioural clues that can give valuable direction to research projects, thus making them more productive. We have saved several of our clients significant amounts of precious market research budget.