However, it might have been the great industrial revolution that led to a more formal recognition of what we might call Marketing 1.0 which was ‘tell people about your product and some buy it’. Maybe this was the age of advertising where the bigger the spend and the more creative the advert, the more the company sold. A huge over simplification but we hope you’ll agree, things were a bit more straightforward then.
Then in the 1970’s and 80’s the market research ‘industry’ gained momentum to give rise to Marketing 2.0. Read more