The pharmaceutical industry is still generally skeptical about how physicians use social media from a professional perspective, but a recent congress provides some interesting insight:
The American Society of Clinical Oncology (ASCO) annual meeting was held in Chicago from 30th May 2014 until 3rd June 2014, with over 30,000 oncology professionals attending the meeting. However, news from the congress reached far more people via social media, with an estimated 69 million impressions generated on Twitter.
Social media activity at ASCO has grown exponentially over the past 4 years, with the official hashtag generating 39,000 tweets over the five day meeting – an increase of nearly 4,000% compared with the 979 tweets sent at the 2010 congress.
Seven out of the top 10 influencers for mentions of #ASCO14 on Twitter were oncologists, highlighting that physicians are indeed embracing social media – and even open platforms such Twitter – as a means for sharing medical and scientific news.