The Kasocio Health Check provides an objective & systematic review of key documents related to Marketing Strategy and Planning.
There are 2 ways to find out if a strategy is fit for purpose:
- Implement it and see what happens
- Conduct a best-practice ‘pressure test’ review of the assumptions underpinning it prior to implementation
Consider the Kasocio Health Check a ‘road worthiness check’. We ‘kick-the tyres’ check the oil, gears, etc. to ensure that when it hits the road the strategy will perform as expected.
Rather than just a tick-box exercise to check whether standard elements of the plan have been filled in, we examine the ‘quality’ of what goes into the plan. We deconstruct key assumptions and then reconstruct them to see if we can come to the same conclusions. The worst case scenario is that we agree that you assumptions are 100% verifiable and the strategy and its plan are fully optimised. Experience tells us though, that significant value-add can be derived through the opportunities that we uncover to improve the probability of success.
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