A client had double dosing delivery method. They had developed a new delivery method of the same drug but in a single dose.
They wanted to test adherence and compliance rates/ associations between single and double dosing before they decided to totally scrap the double dosing version.
The client wanted to understand why patients preferred double dosing over single dosing of their drug
We undertook psychological Interviews with patients and patient video diaries
Specialists and GPs were shown patient feedback and research results i.e. interview summaries and patient video diaries and their attitudes towards single and double dosing options.
Nearly 50% of the target patient group favoured double dosing over single dosing because:
- Nonconsciously single dosing was perceived as too strong “because the whole dosage is in one shot”
- Double dosing allowed them to better adhere as one dose in the morning and one in the evening structure the day and that allowed them to not forget it.
Rise of 11% active prescribing behaviour of target drug with GP target group
Increase of 13% in patient adherence rates
Download the PDF here