Kasocio arose from a passionate desire to show that the industry average of sales performance is no longer an acceptable benchmark for biopharmaceutical clients.
We combine an innate understanding of the biopharmaceutical industry with behavioural insight, strategy and communication skills. We are entirely focused on innovative, creative and effective ways to help our clients improve the probability of commercial success for all of their products.
Having worked for some of the largest biopharmaceutical companies and strategy agencies in the world, we had seen the extremes of pharmaceutical product development and commercialisation – from amazing to mediocre. In general, though, we just saw the obvious and undifferentiated. What really struck us was the frequent dissonance between the molecule’s potential and what was realised in the market. This got us thinking about what we could change for our clients and so we created Kasocio.
Our teams are comprised of passionate innovators with a unique and valuable blend of experience gained from working within both the biopharmaceutical, FMCG and consulting industries. This ensures that all solutions are differentiating, compelling and implementable. With people in North America, Europe and Asia, we offer a global perspective, helping clients to succeed in both mature and emerging markets.
After spending the first few years of his career focused on pharmaceutical and medical sales as well as marketing, the balance of Tony’s 20+ year career has been focused on providing strategic advice to executives in the biopharmaceutical market. Tony has had the opportunity to serve life science clients on a global basis and across a broad spectrum of product development and commercialisation strategy issues. In addition to his focus on developing robust corporate, regional and local brand growth strategies, Tony has a strong interest in helping companies identify and access new areas for innovation.
Tony has worked collaboratively with his clients to identify and participate in those segments of the life science market that continue to offer significant opportunity for growth. Tony is a passionate idea generator and prolific writer on topics such as improving the probability of success for early-stage assets. Prior to founding Kasocio, Tony had developed a strong reputation for meeting client needs and held relationship leadership positions at several other leading consulting firms.
Following graduation in Immunology and microbiology, Tony undertook study for an MBA and a PGDip.
After gaining a PhD in neurophysiology at the Royal Free Hospital School of Medicine, London, Graham went on to gain 20 years experience in industry, working for AstaZeneca in medical, sales, local and global marketing. Graham gained a degree in marketing at the Institute of Marketing, London in 1998.
Graham was seconded to the USA whilst in the Pharma business and was key to setting up a Global neuroscience centre.
After a year back in the UK, he left the Pharma business and he designed and delivered award-winning lectures to MBA students in London at the Greenwich School of Management for 2 years.
Graham then had a successful 3 years as a Senior Principal Consultant in a boutique Strategy Consultancy firm prior to Kasocio.
Graham is married to Anabel and they spend most of their free time kite surfing on the south coast, where he is also a qualified instructor.
Born and raised in the Philippines, Karlie graduated with BSc major in Electronics and Communication Engineering. Subsequently, she worked for Toyota as a customer service officer. A post she held for 6 years before joining a customer services organisation.
Although known for being a shy and quiet, Karlie has unparalleled professionalism, determination and persistence which she brings to her role as Sales Manager.
The things that Karlie values most are her relationship with God, her family and young daughter.